Photograph Source: Barrie Today

By: Rafaela Goncalves

In the essay “Earth Hour 2017: ‘There’s never been a more critical moment in the fight’, Jueun Choi, from USA TODAY, points out that, on the following Saturday from the day the news was published, almost 200 countries and territories all over the world would show their support for the “protecting the planet” cause by going dark for an hour starting at 8:30pm on March 25, 2017. Terry Macko, senior vice president of marketing and communications at World Wildlife Fund, believes that the Earth Hour is a chance to show the world we, as a whole, dwell and stay strong, firmly, to the Paris Agreement established purpose. In addition to shutting down all the lights, the organization urges people to contribute with other actions too, such as changing and donating their Facebook profile picture and feed to the cause. Aiguo Dai, a professor in the department of atmospheric and environmental sciences at the University at Albany, claims the dark hour is a symbolic gesture. In addition, some hotels as Hilton and Marriott International are collaborating with the cause by doing some promotions and some artists are even giving support to the campaign.